Gnm Immobiliare — «Il viaggio della chiave»
- Commercial
- Real estate
An entire commercial shot in a single day of filming. Behind a result like this there's no improvisation, only preparation: careful scouting of every location, a study of the light and the spaces, and a plan that let us arrive on set knowing exactly what we were looking for. Every shot was already thought out before the camera was even switched on, so we could film everything as planned, without a hitch.
Project details
Project
Commercial «Il viaggio della chiave» (The Journey of the Key)
Brand
Gnm Immobiliare
Length
21 seconds
Filming
A single day
Format
Horizontal 16:9
What we did
Location scouting · Light and space study · Planning · Filming · Editing
Behind every home there's a journey
The commercial comes from a simple idea: behind every home there's a journey made of hands, crafts and dedication, long before it becomes yours. We told it with high-end cinema equipment and tailor-made care for every detail, giving value to what usually stays invisible: the work that turns a project into a home.
What the video shows
The protagonist is a key passing from hand to hand. We see it on a craftsman's workbench, then resting on a floor plan next to a magnifying glass, then on a building site, among yellow hard hats and work tools. In the end it reaches the hands of a couple, inside their new home. The last frame belongs to the Gnm Immobiliare logo.
One day, plenty of preparation
Shooting a commercial with several settings in a single day is possible when the real work happens beforehand:
Location scouting
We visited every location before filming.
Light and space
We studied the light and the spaces of every setting.
Planning
We arrived on set knowing exactly what we were looking for, shot by shot.
The service behind this project
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Frequently asked questions
How long did the Gnm Immobiliare shoot take?
A single day of filming. Behind it there was careful preparation: scouting every location, studying the light and the spaces, and a plan that let us arrive on set knowing exactly what we were looking for. That's how we filmed everything as planned, without a hitch.
What story does «Il viaggio della chiave» tell?
It follows a key passing from hand to hand: from a craftsman's workbench to a floor plan, from a building site to the moment it's handed to a couple in their new home. The idea is simple: behind every home there's a journey made of hands, crafts and dedication, long before it becomes yours.