Social media videos: Reels, TikTok and Shorts
Short, dynamic vertical content built for the algorithm and for high retention: videos people watch to the very last second. We plan them, film them and edit them for Instagram, TikTok and YouTube, with the quality of a production company.
A few seconds to get chosen
On social media, people scroll fast. A short video has a few seconds to stop the thumb, and the rest of its length to keep people watching until the end. That's why “just filming something” isn't enough: you need an opening that hooks, a pace that doesn't drop and a clear message.
Reelab Studio is a communication and marketing agency, video production company and web development studio based in Grugliasco, just outside Turin, Italy. We bring the same care we put into our commercials to the vertical format.
Reels, TikTok and Shorts
They're three formats of short vertical video. The language is similar, but audiences, trends and habits change: that's why we adapt captions, pace and cover to each platform, starting from the same shoot.
Reels for Instagram and Facebook
Reels live on Instagram and Facebook: feed, Reels, stories and carousels are your brand's visual shop window.
TikTok videos
TikToks live on the TikTok app: short videos and trends, for an audience looking for entertainment and discovery.
YouTube Shorts
Shorts live on YouTube, alongside longer videos that keep being found over time.
What's included
Ideas and formats
Series, recurring segments and ideas that make your profile recognisable, instead of disconnected posts.
Script and hook
We write the first seconds with the same attention as a commercial: that's where people decide whether to keep watching.
Filming
In our studio or at your place, with TV-grade equipment and careful lighting, even for a few-second clip.
Dynamic editing
Pace, cuts, on-screen text, music and graphics designed for people watching on their phone, often with the sound off.
Platform versions
The same content prepared for Reels, TikTok, YouTube Shorts and stories, with covers and captions suited to each.
Videos for ads
Versions designed for paid campaigns, when your content also needs to bring measurable results. Meta ad campaigns
How we work
Goal and audience
Awareness, leads, sales, community: we define what each video should do, and for whom.
Content plan
We place the videos in a content calendar where every post supports a concrete business goal.
Writing
Ideas, scripts and the hook for the first seconds, before the camera rolls.
Filming
We organise the set to get several pieces of content from the same session.
Editing
Fast pace, readable text, vertical formats polished down to the details.
Publishing and data
If you also hand us your profiles, we publish for you and read the data to see what works and improve the next videos.
Formats and delivery
Vertical 9:16
The format of Reels, TikTok, YouTube Shorts and stories, full screen on the phone.
4:5 for the feed
For Instagram and Facebook posts that need to take up more space as people scroll.
Safe zones
Text and subtitles kept away from the edges, where apps show buttons, names and captions.
With and without text
Clean versions and versions with subtitles or on-screen titles, depending on where they'll be used.
Cover
A frame or a graphic that makes the video recognisable in your profile grid too.
The length isn't random: it depends on the platform and on what the video needs to achieve. You get files ready to publish.
Who it's for
For anyone who wants to grow on social media with content that lives up to their brand:
- Bars, restaurants, shops and local businesses that want to be chosen in their area
- Companies and professionals who want to show their work in a direct way
- E-commerce stores and product brands that need videos to sell online
- Teams that already have a social media manager and need high-quality video production
- Event organisers who want short content to publish
Why choose us
Production-company quality
TV-grade equipment and cinematic care, even in the shortest format.
Video-centric strategy
Your videos are born inside a content calendar, not at random.
One studio
Filming, editing, publishing and paid campaigns with the same team.
Zero Stress
You set the goal, we deliver the result.
Frequently asked questions
What's the difference between Reels, TikTok and Shorts?
They're three formats of short vertical video: Reels live on Instagram and Facebook, TikToks on the TikTok app, Shorts on YouTube. The language is similar, but audiences, trends and habits change. That's why we adapt captions, pace and cover to each platform, starting from the same shoot.
What's the right format for a social media video?
For Reels, TikTok, Shorts and stories, the format is vertical 9:16, full screen (1080 × 1920 pixels). For Instagram and Facebook feed posts, 4:5 works well. In every case we keep text and subtitles away from the edges, where apps show buttons and captions.
How long should a Reel be?
There's no single right length. What matters most is that the video hooks people in the first seconds and keeps its pace until the end. A short, clear video often works better than a long one; a tutorial or a story needs more time. We decide the length based on the goal.
Do you publish the videos on my profiles?
Yes, if you also hand us your social media management. In that case we take care of the content calendar, publishing, captions and community management, and we read the data to improve the next videos. If you'd rather publish yourself, we deliver ready-to-post files, with covers and captions.
Can I use the same videos for paid ads?
Yes. Many social videos also work well as ads, sometimes with small changes: a more direct opening, different text, a clear call to action. If campaigns are already in the plan, we film with the ads in mind. And we can run your paid campaigns on Instagram and Facebook too.
How many videos do I need per month?
It depends on your goals, platforms and resources. Consistency matters more than quantity: a few polished, regular videos beat lots of improvised content. We set the right number together in the content plan, and we review it by looking at the data from previous months.
How much does a social media video cost?
It depends on how many videos you need, how complex they are and whether they're filmed in the studio or on location. Planning several pieces of content in the same shooting day helps keep costs down. Tell us what you need and where you want to publish: we'll reply with a tailored proposal.