Social media management for companies and brands
Full management of your Instagram, Facebook, TikTok and YouTube profiles, from planning to community management. Content calendars where every post, photo or video, supports a concrete business goal. And we produce the content ourselves, with the quality of a production company.
Consistent, polished social media, with a goal
Posting now and then isn't enough, and posting a lot doesn't help if the content says nothing. You need a plan: who you want to reach, what you want to achieve, how you want to be recognised.
Reelab Studio is a communication and marketing agency, video production company and web development studio based in Grugliasco, just outside Turin, Italy. We manage social media with a video-centric strategy, because we shoot the videos in-house.
Video-centric strategy
On social media, video is the format that stops people scrolling most, and also the hardest one to get right. That's where we start: we build the content calendar around videos and add photos and carousels around them. So every piece of content, photo or video, supports a concrete business goal, and your communication stays consistent and effective.
Which platforms
Instagram
Feed, Reels, stories and carousels: your brand's visual shop window.
Facebook
Your local community, events and paid campaigns.
TikTok
Short videos and trends, for an audience looking for entertainment and discovery.
YouTube
Longer videos and Shorts that keep being found over time.
How we work
Analysis
Profiles, audience, competitors: we understand where we're starting from.
Strategy and goals
Positioning, tone of voice and measurable goals.
Content plan
The month's calendar, built together with you.
Production
Photo shoots and filming to create the content for the period.
Publishing and community
We publish, reply and follow the conversations.
Analysis and improvement
We read the data and update the plan for the following month.
Formats and delivery
Feed
Vertical 4:5 or square 1:1 posts, single or in a carousel.
Reels, TikTok and Shorts
Vertical 9:16 videos.
Stories
Vertical 9:16 content, interactive too.
YouTube
Horizontal 16:9 videos and vertical Shorts.
Content calendar
The month's plan, shared with you.
Who it's for
- Companies and SMEs without the time to keep up with social media consistently
- Local businesses, such as bars, restaurants, shops and salons, that want to be chosen in their area
- Professionals who want to communicate their expertise clearly
- Brands that already have an audience and want content of another level
Why choose us
Content produced in-house
Photos and videos of your brand, shot by us to TV standards.
Aesthetics and data
Cinematic aesthetics and data-driven precision, in the same plan.
Consistency
A monthly content plan and consistent, effective communication.
One point of contact
Social media, content, campaigns and website with the same team.
Zero Stress
You set the goal, we deliver the result.
Frequently asked questions
What does a social media manager do?
A social media manager plans, creates and publishes a brand's content on social media, handles comments and messages and reads the data to see what works. At Reelab, social media management also includes producing photos and videos in-house and, when needed, paid campaigns on Instagram and Facebook.
Which social networks do you work on?
We manage Instagram, Facebook, TikTok and YouTube. You don't need to be everywhere: together we choose the platforms where your audience is and where your content can perform best. A few polished, consistently updated profiles are better than lots of profiles opened and left half-finished.
Do you create the content or do I have to provide it?
We create it: photos, videos, Reels and carousels, produced with TV-grade equipment during dedicated shoots. If you already have good material, we're happy to include it in the plan. Your most important contribution is something else: telling us about your business, so the content really speaks about you.
How much does social media management cost?
It depends on how many platforms we manage, how much content you need each month, how much production work it requires and whether paid campaigns are included. That's why we start from an analysis of your profiles and your goals. Then we reply with a tailored proposal.
Do you also reply to comments and messages?
Yes, community management is part of the service: we reply to comments and messages in your brand's tone of voice and involve you when a technical or commercial answer is needed. A well-managed community builds trust, and trust brings leads.
When will I see results?
It depends on your starting point, your industry and your goals, and no one who's honest can promise numbers before starting. What we can do is set clear goals, be consistent and read the data every month, adjusting the plan to what really works.
Can I hand you just the content and publish it myself?
Yes. We can take care of production only, with photos and videos ready to post, or of the full management of your profiles. We design the mix around you: you keep what you want to handle directly, and we take care of the rest with the same care.
What social media management includes
Analysis and positioning
We study your profiles, your audience and your competitors, and define how you want to be positioned.
Monthly content plan
A calendar where every post has a job: getting you known, building trust, bringing leads or sales.
Content production
Photos, videos, Reels and carousels made by us, with TV-grade equipment.
Copy and publishing
Captions, hashtags, covers and publishing at the right times.
Community management
Replies to comments and messages, so people feel heard.
Paid campaigns
When you need to speed things up, your best content becomes ads on Instagram and Facebook. Meta ad campaigns
Reading the data
We look at what works and what doesn't, and adjust the plan month after month.