Paid campaigns on Instagram and Facebook
The right content, in front of the right people. We create and manage paid campaigns on Meta, meaning Instagram and Facebook, with photos and videos designed for ads and produced in our studio. From the goal to reading the results.
Running ads isn't just pressing a button
Boosting a post is easy. Getting a message to the right people, with content that convinces them, is something else.
Reelab Studio is a communication and marketing agency, video production company and web development studio based in Grugliasco, just outside Turin, Italy. In paid campaigns we blend cinematic aesthetics with data-driven precision: well-made creatives and decisions based on numbers.
What's included
Goal and strategy
Awareness, website traffic, leads, sales: we choose the right objective and the path to get there.
Audience
Who should see your ads: location, interests, behaviours, people who already know you.
Creatives
Photos and videos designed for ads, in the formats you need, produced in our studio.
Ad copy
Headlines, text and calls to action written to be read while people scroll.
Campaign setup
Structure, budget, placements and tracking in Meta Ads Manager.
Monitoring and optimisation
We follow your campaigns while they run and move the budget to what works.
Results
We explain what happened and what to do next, with clear numbers.
Content comes first
Audience and budget matter, but ads are watched by people: if the content doesn't stop the scroll, no setting can save it. That's why our campaigns are built together with the creatives. We film the videos and take the photos with the ads already in mind: an opening that hooks, a clear product, a direct call to action. And we prepare several variants, to find out which one works best.
How we work
Goal and budget
What you want to achieve and how much you want to invest: the budget is decided together, based on the goal.
Audience and message
Who we're talking to and what we're saying.
Creatives
Photo shoots, filming, editing and ad copy.
Launch
We set up and publish the campaigns on Instagram and Facebook.
Optimisation
We read the data, compare the variants and move the budget.
Results and next steps
What worked and how to improve the next campaign.
Ad formats
Feed 4:5 and 1:1
Photos and videos in the Instagram and Facebook feed.
Stories and Reels 9:16
Full-screen vertical videos and images.
Carousels
Several images or videos in the same ad, to show products, steps or benefits.
Short videos
With a clear message in the first seconds and subtitles for people watching with the sound off.
Lead forms
Ads that collect enquiries directly on Instagram and Facebook, without going through a website.
Who it's for
- Local businesses that want to get known in their area
- E-commerce stores and brands that want to sell online
- Companies and professionals looking for new leads
- Anyone launching a product, a service or an event
- Anyone who has tried running ads alone and wants to understand how to do better
Why choose us
In-house creatives
Photos and videos for ads produced in our studio, to TV standards.
Data, not hunches
Decisions start from the campaign's numbers.
Social media and campaigns together
Your content plan and your ads speak the same language.
One point of contact
Content, campaigns, social media and website with the same team.
A product launch, on video
Frequently asked questions
How much budget do I need for a paid campaign?
There's no figure that's right for everyone: it depends on the goal, the area you want to reach, how long the campaign runs and how competitive your industry is. We decide the ad budget together, starting with a test and increasing it on what really works, based on the data.
Is it better to advertise on Instagram or on Facebook?
It depends on where your audience is. With a Meta campaign you can appear on both platforms and choose the placements: feed, stories, Reels. It often makes sense to start with both and then focus the budget where results are better, based on the data.
What's the difference between “Boost post” and a proper campaign?
“Boost post” promotes a post you've already published, with few options. A campaign created in Meta Ads Manager lets you choose the objective, audience, placements and creative variants, and measure the results. That's where you build campaigns designed to bring leads and sales, not just views.
Do you also make the photos and videos for the ads?
Yes, and it's our strong point. In our studio we produce photos and videos designed for ads, in Instagram and Facebook formats, with variants to test. If your product is far from Turin, you can ship it to us with our remote photo and video service.
Can you run campaigns for businesses outside Turin?
Yes. Campaigns are set up and managed online and can reach whatever area you need: a neighbourhood, a city, a region or the whole of Italy. For the content we can come to you, if you're in Piedmont, or work remotely with the product you ship us.
How do I know if the campaign is working?
By looking at the numbers that matter for your goal: cost per lead, enquiries received, sales, website visits. Likes and views on their own say little. We show you the trend clearly and decide together how to move the budget, which creatives to keep and what to change.